Jacqueline is a passionate creative with a keen eye for detail and a love for creative expression who thrives on transforming ideas into visually stunning designs. She specialises in conceptualising, branding, and advertising, and wishes to captivate audiences by leaving a lasting impression through innovative and impactful design solutions.
Selling Yesterday
The exploration of the commodification of nostalgia in contemporary culture
Selling Yesterday dissects the ethics of manufacturing positive narratives about the past that end up leaving lost consumers clinging on to products and ideas that feel the most familiar. This project urges viewers to question the authenticity behind every nostalgic product and to reclaim the present from the clutches of commercialised memory.
