more than just chicken rice

Understanding the Hainanese community in Singapore through its food culture

  • Graphic Design
  • Branding and Identity
  • Typography

‘more than just chicken rice’ reintroduces Hainanese culture in Singapore through its culinary heritage by exploring specific Hainanese dishes as a visual identity. Each of these dishes is designed to mirror the same sentiments they evoke, serving as an introduction to those unfamiliar with them. Besides the ever-famous chicken rice, what else do we know about the Hainanese community? What are we beyond just chicken rice?

A project by Nichelle Tan Yunlin
A project by Nichelle Tan Yunlin
A project by Nichelle Tan Yunlin
A project by Nichelle Tan Yunlin
A project by Nichelle Tan Yunlin
A project by Nichelle Tan Yunlin