As a creative practitioner, Sena is dedicated to crafting designs that resonate with audiences across generations. Driven by the belief that design has the power to inspire and uplift, Sena is committed to making great design accessible to all, believing that it is a powerful means of fostering collective experiences and cultural understanding. Her work centres on transforming the ordinary into the extraordinary, imbuing everyday objects with a meticulous blend of details and a sense of whimsy.
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Exploring Hangul appropriation through speculative branding, fostering critical reflection on cultural identity, consumer culture, and misinformation.
Language, as a potent communication tool, harnesses power beyond mere message transmission, but its intrinsic visual representation can lead to potential appropriation and the dissemination of misinformation and falsification. This project reveals widespread Hangul language appropriation, using speculative branding to provoke contemplation on our critical reflection amidst consumer culture's superficiality.
