Joeann is an aspiring art director with a decade of work expertise in motion design who values creative storytelling. From freelancing to academic pursuits, she is dedicated to honing her craft. Recognised with honours like the Crowbar Awards and Asia Creative Rankings, she is passionate about crafting meaningful experiences. With a diverse portfolio spanning broadcast, advertising, corporate, and government projects, Joeann strives for lasting impact, driven by authenticity. Beyond design, she finds solace and joy in baking, crochet, and dance.
寄节 (jì jié)
Rediscover dialect culture with a seasonal festive calendar and meaningful gifting.
The decline of dialect usage in Singapore disconnects youths from their cultural heritage, crucial for identity and community bonding. This project rekindles these connections through Chinese gifting customs, fostering exploration of a seasonal calendar via augmented reality, online community narratives and metaverse interactions for richer understanding of their dialect culture.
