I'm a creative designer and photographer. I prefer the work I design and the images I shoot to speak for themselves, conveying the message and story without needing many words. Drawn to typography, print, and the tactile nature of design, I aim to create identities, images, and collaterals that are both thoughtful and impactful, always approaching everything from a different perspective.
Wesley's Theory
Exploring originality in advertising as a catalyst for change in my hometown's creative industry.
Wesley's Theory is a project that highlights the importance of originality in advertising, specifically in Chennai, where creative risk-taking is often avoided. The project consists of two key components: a coffee table book showcasing innovative global ad campaigns, and an original ad campaign for the book itself, utilizing concept photography and narrative video ads to inspire creatives and brands to embrace bold, authentic ideas.
