CashPlush

A gamified budgeting app that makes saving fun and spending mindful.

  • Graphic Design
  • User Experience

In Singapore, Gen Zs face constant temptations in the commercialised world such as flash deals and exclusive collectibles. Kiasuism, FOMO, and persuasive commerce tactics make spending exciting but hurt savings. Cashplush turns budgeting into a rewarding experience, balancing instant gratification with financial responsibility.

A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying
A project by Hiong Kai Ying