Precious Play

Promoting positive parenting through Guided Play

  • Craft and Making
  • Social Media
  • User Experience

Precious Play is a campaign targeted for preschooler parents to understand more about the importance of Guided Play, learning how to apply it and promoting positive parenting through it. To effectively spread awareness and give guidance on Guided Play to busy parents, a social-media based campaign is created, together with a product called the Wonderbox. With simple Prompt Cards and quick Activity Cards, it makes bonding, learning through play, and positive parenting easier.

A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira
A project by Keira