Feel your VIBE: Color your emotion

Instant coffee packaging that connects mood, color, and cultural experience.

  • Branding and Identity
  • Illustration
  • User Experience

A cup of coffee that reflects your mood. This color-based packaging expresses emotions, encouraging the young generation to choose coffee that matches how they feel. It adds emotional connection to everyday moments, proposing coffee not just as a drink, but as a medium for expressing and sharing emotions.

A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo
A project by Sumin Heo