GENDERLESS CHINESE CHARACTER

Breaking Gender Frames In Language

  • Graphic Design
  • Print and Publication
  • Typography

In Chinese, many gender-related words embody deep stereotypes. For example, derogatory words such as '嫖娼 whoring', '奸淫 adultery' and '妒忌 jealousy' are often presented next to female character '女 female', while positive words such as 'hero', 'husband' and 'genius' are often associated with men. These words not only affect people's subconscious cognition, but also reflect the long-term shaping and prejudice of gender roles in society. Through the deconstruction and reconstruction of visual design, this project hopes to make people to become aware of and revisit these linguistic phenomena so as to break down the inherent gender frames.