Unplugged Hour

Pause. Play. Live.

  • Branding and Identity
  • Illustration
  • Print and Publication

Unplugged Hour is a social awareness campaign designed to inspire people to disconnect from their digital devices for just one hour a day and reconnect with the real world. In an era where constant screen time contributes to stress, anxiety and social detachment, this campaign promotes mindfulness, presence and intentional living. The initiative includes an Unplug Journal for reflections and digital detox activities, activity cards with mindful offline prompts, and supportive materials like postcards and stickers to reinforce the message. By fostering small lifestyle shifts, the campaign aims to reduce screen fatigue, improve mental well-being, and encourage deeper real-world interactions in an increasingly digital society.

A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska
A project by Kaniska