BLEED PROUD

A vibrant, inclusive menstrual care brand redefining who period products are for.

  • Activation and Experiences
  • Branding and Identity
  • Graphic Design

BLEED PROUD is a bold, inclusive menstrual care brand that celebrates the full spectrum of menstruators—trans men, non-binary, genderfluid, queer individuals, and cis women. Defying stigmas and traditional, gendered branding, it embraces vibrancy, identity, and visibility. With a colourful, expressive visual language, BLEED PROUD affirms all menstruators' experiences, sparks open dialogue, and redefines how period care is seen, spoken about, and designed, turning shame into pride and making space for every body that bleeds.

A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong
A project by Zoe Shaista Adiva Raras-Ong