Felix Sng is the Co-Founder and Design Director of Studio Swell. The studio frequently collaborates with artists, leading arts & cultural institutions, and brands locally and internationally. They have been recognised and awarded by the likes of Type Directors Club, D&AD, and AIGA as well as several publications and blogs. He has also served as jury member at award shows such as The One Show. Alongside his design practice, he has been lecturing at LASALLE College of the Arts, University of the Arts Singapore, since 2014.
Towards Hybridity
Innovative Approaches in Hybrid Realities
Towards Hybridity explores design in the era of the Spatial Web through Synthetic Living Tree, a multi-layered installation bridging physical and digital realms. Rooted in spatial storytelling and experiential design, the prototype investigates how objects and environments can be meaningfully networked to generate multi-dimensional value. It proposes a framework for activatable storyworlds, envisioning future applications in spatial interfaces that cultivate deeper engagement across hybrid contexts.
