Ethel Lim is a multidisciplinary designer whose work sits at the intersection of design, technology, and AI. Guided by a content-led approach, she works across UI/UX, coding, and visual media. Ethel creates experiences that are clear, intentional, and impactful, where meaning is carried as much through content as through form.
[A-I]: Algorithmic Identities
Investigating how digital systems construct algorithmic identities through biometric extraction, behavioural tracking, and interactive data visualisation.
[A-I]: Algorithmic Identities is a three-part interactive exhibit that explores how digital systems turn people into data, and how that data is used to construct a version of us that exists within the system. It reveals how identities are not just represented, but actively shaped and controlled by the data systems we interact with.
