SAMA SAMA

Culturally sensitive design for health communication in low-literacy contexts.

  • Branding and Identity
  • Graphic Design
  • Print and Publication

Conventional designs like universal icons and packaging designs often use visual analogies and lengthy texts that may not be accessible nor understood by culturally specific communities. SAMA SAMA explores culturally sensitive visual design in communicating the skin health benefits of virgin coconut oil to the Sama Bajau community.

A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas
A project by Marie Dominique Carlos Clavecillas