With an interest in crafting timeless, minimal designs, my practice balances functionality with aesthetics while exploring how design shapes perception and everyday experience. Driven by curiosity towards visual culture and trends in graphic design, my final year project explores the relationship between structure and fluidity across graphic and spatial contexts, using design to question how trends influence contemporary behaviours, experiences, and ways of living.
ReForm
Reintroducing spatial experience through block forms in post-pandemic comfort culture.
The unprecedented global health crisis accelerated the rise of athleisure, prioritising comfort and versatility, blurring the lines between home and work. Grounded in Georg Simmel's Trickle Up and Trickle Down Theory, fashion operates through cycles of imitation and differentiation, giving rise to an anti-athleisure stance: Formalism. This project explores the rejection of the comfort-driven aesthetic that defined the post-pandemic era through spatial planning. ReForm positions itself as an antithesis by reintroducing spatial experience through a rigid, block-based system.