Sanna Mahmud is a designer interested in the relationship between people, technology, and everyday interaction. Working across creative technology, interaction, video, and physical making, her practice explores how design can shape perception, behaviour, and emotional experience. She is drawn to creating work that feels familiar yet slightly unexpected, using design as a way to question and reflect on contemporary digital culture.
Alive Enough
Exploring how responsive technologies are reshaping companionship in contemporary life
Alive Enough explores the growing role of AI in social and emotional spaces, where systems are increasingly used as companions rather than just tools. Through a responsive soft toy companion, the project examines why interactions with AI can feel personal and emotionally meaningful despite the absence of real understanding, provoking reflection on how familiarity, behaviour, and responsiveness shape our relationship with machines.
