Bryan Emerson is a multidisciplinary designer with a background in mechatronics. His deep curiosity in experiential design drives him to look for a middle ground and investigate the intersection of the two fields. His love for intricate handicrafts and his proclivity for experimentation have inspired him to try out an extensive palette of material, methods, and techniques.
Attention Span in Brand Experience
Understanding Cognitive Load and Attention Span for Brand Experience
This project delves into attracting and retaining attention by understanding cognitive load associated with attention span. Brand Experiences leverage interactive technology to immerse users and tell product narratives. Technology diminishes attention spans, making engagement challenging. Through understanding attention span, my goal is to establish design principles that may create impactful brand experiences.
