Born in Suzhou, China, Suyu is a passionate multimedia designer specializing in brand design, with expertise in graphic design, UI/UX, brand strategy, and typography. Enriched by an exchange program and internships in China-based digital media management during her degree studies in LASALLE, she strategically merges design with digital marketing for impactful brand experiences. Beyond her professional work, Suyu applies her design skills strategically, utilizing captivating visuals and tactical techniques to create immersive brand experiences.
Element Lab
Campaign Design to Rebrand Traditional Chinese Cosmetics, Targeting Local Gen Z
Element Lab offers a personalized skincare regimen for Chinese Gen Z as part of Xiehe Cosmetics' rebranding. Through its WeChat mini-program, the campaign guides users through engaging personality tests and storytelling, categorizing them based on their skin concerns. Active participation grants access to personalized solutions and community membership. Users can customize skincare sets, boosting brand awareness and enhancing Xiehe's professional image. Collaboration with experts solidifies Xiehe's position as a trusted skincare authority, appealing to Gen Z's preference for authenticity and innovation.
