Passionate about design, I thrive on creating solutions that blend functionality and beauty. With experience collaborating with brands like Klook, BTWN, and Eden+Elie, I now contribute to Disney APAC's Marketing Creative team. Embracing diverse cultures, I value staying open-minded and leading with empathy, traits I intend to cultivate throughout my career. My journey is defined by a commitment to continuous learning and a dedication to making a positive impact through my work.
The Dysfunctional Classics
Exploring the notions of beautiful bookmaking through subverting rules and theories
‘The Dysfunctional Classics’ subverts Jan Tschichold's bookmaking theories, exploring their impact on design and readership. These books playfully contrast Tschichold’s ideals with 'bad design', prompting reflection on design principles' rigidity. By bending rules, the project questions if deviations can offer unexpected beauty and functionality. It serves as both creative exploration and a dialogue on tradition versus innovation in bookmaking, challenging the boundaries of design theory.
