The Narrative Threads of Hanbok

Storytelling project that conveys the traditional meaning of Hanbok through sensory experiences.

  • Advertising
  • User Experience
  • Social Media

The aim of this project is to reignite the interest of Korean Gen Z in traditional Hanbok by evoking their nostalgia. To achieve this, the project presents stories of life's wisdom embedded in Hanbok in the form of letters from the older generation. The stories of grandmothers and grandfathers who have wisely overcome difficult times are displayed through SNS, Application, and publication.

A project by Dawon Park
A project by Dawon Park
A project by Dawon Park
A project by Dawon Park
A project by Dawon Park
A project by Dawon Park
A project by Dawon Park
A project by Dawon Park