Hello! I'm Rachel, a dynamic motion graphics and graphic designer. Collaborating across sectors, I bring visions to life with captivating designs. Hands-on projects have honed my skills and adapted me to the industry's pace. I'm passionate about exploring new techniques, styles, and tech trends, driven by a belief in continuous learning.
VI&U
Exploring Gen Z perceptions of virtual influencers and maintaining perceptions
VI&U addresses transparency and authenticity concerns with virtual influencers, exploring their impact on Gen Z's perceptions. It advocates for open dialogues between brands and users to ensure responsible use of virtual influencers, navigating blurred lines between reality and virtuality in social media marketing.
