Specializing in digital and marketing, Nasya is a designer who has worked with brands such as Shake Shack, J&J Acuvue, and Pizza Hut, delivering content across diverse markets. She is highly dedicated towards advertising and production, embarking on projects which has gained recognition from the industry (Crowbar Awards) and her university. You can most likely find her in fast-paced shoots or cafes with greeneries (that's where she generates most of her ideas).
Shifting Routes
Promoting proactive behaviour to prevent street harassment in Jakarta's public transport.
This project addresses harassment in Jakarta's public transport by personifying the 5Ds—Direct, Distract, Delegate, Delay, Document—into humorous, lighthearted superhero personas to encourage proactive bystander intervention. It also introduces phone flashlight as a discreet help signal for victims, strengthening the connection between victims and bystanders to promote collective action against harassment.
