Breathe

Empowering Stay-at-home and Working Mothers: Ujjayi Breathing for Stress Relief, Self-Regulation, and Emotional Awareness

  • Branding and Identity
  • Illustration
  • User Experience

Breathe promotes Ujjayi breathing, designed for working women and housewives, incorporates mindful breathing, promoting relaxation and better overall health and well-being. The 'E' in 'BreathE' emphasizes cognizant inhaling and exhaling, not just normal breathing. The mascot, Kula-Kula the turtle, symbolizing longevity, encourages slow, deep breaths as a gentle reminder to relax and be present.

A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ
A project by Neysa CSJ