Nishi is a creative thinker who works at the intersection of digital design and fine arts. She produces art that is both visually striking and meaningful by fusing traditional methods with contemporary imagery. She's especially passionate about crafting compelling narratives, developing cohesive branding, and designing engaging web and UI/UX experiences. Always eager to learn and explore new ideas, she approaches each project with clear intent and curiosity.
The Art of Luxurifying
Elevating the Everyday to the Extraordinary
The Art of Luxurifying is a satirical exploration of how luxury brands turn ordinary objects into symbols of exclusivity. Using the AIDA framework, I created House of Noods, a fictional luxury instant noodle brand, to mimic and exaggerate branding strategies that manufacture perceived value and elevate the mundane.
