Yoonjin is passionate about branding and marketing, exploring how design shapes perception and connects people to ideas. Her work focuses on visual identity and user experience, guided by clear storytelling and purposeful communication. She creates design experiences that are visually refined and emotionally impactful, leaving a lasting impression and fostering meaningful connections.
NEUE
Rebranding a living brand to luxury through Seongsu's industrial heritage
This project rebrands a non-luxury living brand into a luxury identity, inspired by Seongsu's industrial history and its iconic red brick textures. Using insights from Seongsu pop-up store case studies, the collection reimagines desk objects with a refined, heritage-driven aesthetic, elevating everyday items through sophisticated design elements and storytelling that connect the past with modern luxury.
