如影随茶//YING CHA

Tea meets opera in a cultural blend. 'As tea is poured, its aroma follows like a shadow'

  • Branding and Identity
  • Illustration
  • Graphic Design

Ying Cha is a contemporary tea brand that fuses traditional Chinese tea culture with the expressive visual language of shadow puppetry. Drawing inspiration from the four classic opera roles Sheng, Dan, Jing, and Chou, each tea blend is designed to embody a distinct personality, offering both character and flavour. Through elegant visual storytelling, poetic packaging, and culturally rooted motifs, Ying Cha brings a modern sensibility to ancient traditions. The brand invites global audiences to engage with Chinese heritage in a way that feels fresh, refined, and immersive.

A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi
A project by Wang Ruoshi