Sheng Jin has achieved over 300 creative accolades, including four Cannes Lions Golds, a D&AD Graphite Pencil, and Golds from The One Show. He has served as a jury member at prestigious festivals, including Cannes Lions, One Show, Spikes Asia, and AdFest. He led MullenLowe Singapore to top honours, including Agency and Digital Agency of the Year. His MA Design research explores regenerative design and sustainability, focusing on ESG-driven innovations that create a net-positive impact in the management of used cooking oil.
Systems Design for a Transparent and Traceable Circular Economy
Enabling Biofuels’ Regenerative and Net-Positive Impact in Southeast Asia with Used Cooking Oil.
Used Cooking Oil (UCO) transforms waste into regenerative fuel, creating a carbon handprint that reduces our carbon footprint. Through transparency and traceability in systems design, it enables a scalable business- and community-driven circular economy that regenerates resources, empowers communities, and drives Southeast Asia toward a sustainable net-positive future.
