Charlene Chandra is a multidisciplinary designer working across publication, print, and digital media. Naturally curious and always seeking new experiences, she moves through the world with an observant eye, instinctively analyzing and absorbing visual culture for the way it shapes her personal perception and evokes feelings. This sensitivity informs her concept-driven practice, where she strives to create thoughtful work designed to resonate visually and leave a lasting impression.
Pilihan Lokal, Pilihan Mereka?
Unpacking The Illusion of Choice in Indonesia’s Fashion E-Commerce Scene
This campaign exposes the hidden mechanics of Indonesia’s e-commerce landscape by contrasting platform-led narratives of 'supporting local' with the realities faced by underrepresented creativity-focused brands. Through the tension between 'Pilihan Lokal' and 'Pilihan Mereka', it questions product visibility, consumer autonomy, and what it truly means to support local brands.
