Geralyn is an aspiring multidisciplinary designer who is drawn to works that include branding, print, and digital media, with a focus on concept-driven visual storytelling and creative direction. Her work is rooted in conceptual thinking and research-led design, balancing captivating aesthetics with intentional storytelling to create a thoughtful and engaging visual experience.
The Green Ritual
A satirical critique of performative identity within contemporary matcha culture.
This project critiques contemporary matcha culture through satire, exploring how aesthetics and performative knowledge shape consumption. Using artifacts like a matcha grader, personality quiz, and guidebook, it exposes superficial authenticity while reflecting on identity, taste, and belonging in commodified food culture.
