Chaewon Lee is a graduating student from LASALLE’s Design Communication programme. She specialises in UI/UX design, focusing on how interfaces shape user behaviour and decision-making. She approaches design by identifying problems and developing practical solutions. During her internship at a fintech startup, she contributed to platform revamping and supported the company’s promotional website. She aims to create purposeful interfaces that encourage more thoughtful user behaviour.
Rush, Pause
Exploring impulsive shopping through testing, reflection, and behaviour change
Rush, Pause is a behavioural design project exploring impulsive online shopping within urgency-driven digital environments. Through interactive testing and reflective intervention, the project reveals how users make rapid purchasing decisions and encourages more mindful consumption by prompting pause, awareness, and reconsideration during fast-paced online shopping experiences.
