Different Ways of Being a Fan

Exploring different ways people experience and express sports fandom.

  • Branding and Identity
  • Illustration
  • Interaction

Different Ways of Being a Fan explores how KBO fans experience fandom in diverse and personal ways. Challenging the idea of 'real' and 'fake' fans, the project reframes fandom as a spectrum of experiences rather than a fixed hierarchy. Through a website, fan kit, zine, calendar, and video, users are invited to explore and interpret their own fan identity.

A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo
A project by Seo Jiwoo