Passionate and versatile graphic designer who specialises in branding. As a natural problem solver and creative thinker, I thrive on challenges and approach each project with a fresh perspective and a keen eye for detail.
Impulse Archive
To curb impulse purchase behaviour within pop-up retail for Singaporean young adults.
This project stemmed from the ever-growing culture of pop-up retail and impulse buying among Singaporean young adults, and how consumers are not very aware of the ephemeral retail environment's ability to shape their decision-making. While the purchasing moment is almost as fleeting as its environment, the materials purchased and possessed will live on for years. Something overlooked is also how the onus is also on consumers to push a sustainable agenda through their choices.
