Ryan is typically known in my community for being able to design product concepts for market testing and conducting research studies for user discovery. Driven by their natural curiosity in human behaviour, they also greatly advocate for evidence-based design. Previously, Ryan drove user experience research at Lyte Ventures, with the bulk of their four years of professional experience being held in design and research of digital financial services.
Creativity as a Commodity
Speculating the future of the Creative Industries amid the increasing adoption of generative AI technologies.
Over the years, as businesses continue to prioritise speed, sales, and profit, there is an observable shift towards seemingly templated or formulaic creative directions. And now with the capabilities of AI, this significantly increases the risk of the creative industries losing their intrinsic value. As such, Creativity as a Commodity is a design project based on research, one that speculates a potential future of the creative industries amid the increasing adoption of generative AI technologies.
