Hello! Iā€™m Javeen Bakshi, a dynamic visual storyteller whose passion lies in bringing fresh and innovative ideas to life. As a designer, with this project I seek to educate the plant-based foods consumers to be more conscious of the products in their cart and to not fall for the strategically designed, visually appealing marketing tactics that the plant-based food product companies employ today by showing the reality through various touchpoints.


Know Your Cart

Exposing Greenwashing and Unhealthy Narratives in Food Advertising

Discourse centered project visualisation that explores brand authenticity and exposes false marketing of plant-based food products, specifically in terms of greenwashing and promoting unhealthy narratives through attractive packaging and advertising tactics.

  • Graphic Design
  • Advertising
  • Print and Publication
  • Artefacts