Hello! Iā€™m Javeen Bakshi, a dynamic visual storyteller whose passion lies in bringing fresh and innovative ideas to life. As a designer, with this project I seek to educate the plant-based foods consumers to be more conscious of the products in their cart and to not fall for the strategically designed, visually appealing marketing tactics that the plant-based food product companies employ today by showing the reality through various touchpoints.

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Know Your Cart

Exposing Greenwashing and Unhealthy Narratives in Food Advertising

Discourse centered project visualisation that explores brand authenticity and exposes false marketing of plant-based food products, specifically in terms of greenwashing and promoting unhealthy narratives through attractive packaging and advertising tactics.

  • Graphic Design
  • Advertising
  • Print and Publication
  • Artefacts