What's in the box?
Exploration of e-commerce live streaming through blind boxes
This project is an exploration of the world of e-commerce livestreaming and gacha through the lens of my personal experience on TikTok. While the initial direction of the project focused on e-commerce livestreaming in China, I decided to shift the focus towards my own experience as a TikTok user based in Singapore. The goal of the project was to offer viewers a glimpse into the world of e-commerce livestreaming and gacha, without actually having to participate in it. Through the outcome of the project, elements of blind boxes were included, which were significant factors in my own engagement with e-commerce livestreams on TikTok.