Sam is a visual communicator and storyteller who believes that design is a form of self-expression. With her unique approach to branding, she loves incorporating puns that add a playful touch to her work. Sam enjoys exploring new perspectives in our daily lives and uses her creativity to convey complex ideas in an engaging way. When she's not working, she can often be found spending time with her furry best friend, as her love for dogs makes her truly happy.


ABC (All ‘Bout Cauliflower)

All ‘Bout Cauliflower explores the endless possibilities of this ingredient with a fresh outlook

Cauliflower, despite having a unique taste and texture, often remains underappreciated compared to other vegetables. This project seeks to rectify this by providing a platform of in-depth analysis and exploration of cauliflower to uncover its potential beyond what meets the eye. ABC hopes to inspire others to explore the endless possibilities of this banal and affordable vegetable. The aim of this project is to inspire individuals to perceive their daily environment in a new and innovative way, to challenge their preconceived notions of what is possible, and to recognise the beauty and opportunities that surrounds them.

  • Branding and Identity
  • Interaction
  • Print and Publication