Aesthetic Experiences of Supplements
Satirical critique of 'the nightstand aesthetic' - a phenomenon of appearance over product.
In recent years, there has been a shift in the design choices of healthcare products, including supplements, to appeal to the modern consumer. This has led to a rise in minimalistic packaging design, which often juxtaposes the intended purpose of the product. Born from watching Instagram ads of 'aesthetic looking antidepressants', this project latches onto that idea and uses satire to critique the modern healthcare consumer's preference for supplement packaging appearance over its content. The project draws on the concept of the 'nightstand aesthetic,' which was coined by a supplement founder during an interview. Through amalgamating copywriting and advertising, this research seeks to explore this phenomenon and its impact on consumer behaviour.