Natalia is a graphic designer and a creative powerhouse, with an interest in product design, copywriting and art direction. For work, she has designed for users at Circles.Life, dabbled with jewellery at By Invite Only, and built safe learning communities for female healthcare at Ferne Health. In her free time, she crochets, reads murder thrillers, make small talk, ask questions, imagine Sisyphus happy, learn German and take long walks.

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Aesthetic Experiences of Supplements

Satirical critique of 'the nightstand aesthetic' - a phenomenon of appearance over product.

In recent years, there has been a shift in the design choices of healthcare products, including supplements, to appeal to the modern consumer. This has led to a rise in minimalistic packaging design, which often juxtaposes the intended purpose of the product. Born from watching Instagram ads of 'aesthetic looking antidepressants', this project latches onto that idea and uses satire to critique the modern healthcare consumer's preference for supplement packaging appearance over its content. The project draws on the concept of the 'nightstand aesthetic,' which was coined by a supplement founder during an interview. Through amalgamating copywriting and advertising, this research seeks to explore this phenomenon and its impact on consumer behaviour.

  • Advertising
  • Branding and Identity
  • Graphic Design