Joey Isn't Real
Joey isn’t Real is a project that explores brand entertainment through Vtubers.
A project that delves into the creation of the virtual entity, Joey, a persona existing solely within a digital sphere and uses different technologies to bring her to life. The project further explores the usage of these means to craft a unique brand entertainment experience that not only advertises Joey herself as a character and an online creator but advertises LASALLE College of the Arts in tandem through Joey’s brand narratives.