Gracie is a Singapore-based 'Aesthetic Anarchist' and 'Visual Vomiteer' with 5 years of academic training in making boring things fun and bold. As an empath, she adopts human-centric approaches and values research in her projects. As a psycho, she often throws in plot twists and bold ideas to make heads turn. As an aspiring jack-of-all-trades, she explores multidisciplinary skillsets to take her already insane ideas to the next level. In her next conquest, she hopes to pursue art direction and advertising.


Match Monsters - Tinder x Pop Mart

Making interactions not-so-scary for Gen Zs on the dating app of horrors

The inauthenticity of Tinder’s digital dating environment and lack of engagement support after matches were made, fostered the perception that it is incapable of helping Gen Zs forge deep relationships. This uncertainty reduced trust and also increased fear of commitment between Tinder’s Gen Z users. To combat the issue, we acknowledge Tinder’s current reputation as a daunting place to seek authentic relationships. We also attempt to change the narrative in a collaboration with a well loved brand by Gen Zs, Pop Mart, to introduce an in-app feature and incentives that explores new forms of personality expression and create a rich after-match interactive experience around it. The project aims to encourage and support Gen Z Tinder users to spend more time getting to know their matches, beyond the first swipe.

  • Graphic Design
  • Advertising
  • Branding and Identity
  • Interaction
  • User Experience
  • Social Media
  • Artefacts