Subliminal Game Advertising With Healthy Products
Marketing of digital collectibles based on gaming
As gamification is the trend, the project aims to use Animal Crossing to promote healthier food choices through subliminal visuals. A collaborative approach with familiar and trustworthy healthy brands is the goal, which resonates to Asian Gen-Z Gamers. Collecting and customizing real-life products could be a natural extension of the game concept itself by making it an interactive platform for healthy eating.