Aims to be a multi-disciplinary designer who combines physical and digital mediums while utilizing human-centered design approaches to explore new trends and creativity. My current interests and explorations are focused on user interface/user experience applications and mostly on branding identity.


Subliminal Game Advertising With Healthy Products

Marketing of digital collectibles based on gaming

As gamification is the trend, the project aims to use Animal Crossing to promote healthier food choices through subliminal visuals. A collaborative approach with familiar and trustworthy healthy brands is the goal, which resonates to Asian Gen-Z Gamers. Collecting and customizing real-life products could be a natural extension of the game concept itself by making it an interactive platform for healthy eating.

  • Advertising
  • Interaction
  • User Experience