Exaggerated Collaborations
A study on how collaboration for food brands in Indonesia can move forward creativity through Craig Martin’s Deviant Design approach so as to ignite curiosity for consumers’ experience.
This project seeks to address food brand collaborations in Indonesia through the exploration of visual language and exaggerated concept of the collaboration products. The project uses a playful and humorous approach, based on the framework of Deviant Design by Craig Martin, as a way to redirecting interpretations of consumers about collaborations.