Virtual Influencer “RORA”
Design my own virtual Influencer for marketing
I designed my own virtual influencer and use it to create and post social media content to communicate with Generation Z in Korea, targeting audience. Ultimately, I designed a brand campaigns using the virtual influencer. Virtual influencers are gaining empathy by sharing content related to Generation Z’s lifestyle on social media platform Instagram. With the influence created based on this empathy, virtual influencers are being used in advertisements targeting Generation Z
